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Icon: Lucky Strike

Posted By Daily Icon On May 3, 2008 @ 2:00 AM In Design Icons,Icons | No Comments

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“It’s Toasted” 
As a university student, I used to smoke about a pack of these every day — it helped me think. Clearly the best brand of cigarettes ever made, even then it was hard to find in the shops. The logo was created by the industrial designer Raymond Loewy in 1940.

Lucky Strike, by Raymond Loewy, for American Tobacco Company [2]


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[1] Image: http://www.dailyicon.net/magazine/wp-content/uploads/2008/05/lucky.jpg

[2] American Tobacco Company: http://www.britannica.com/eb/topic-20285/American-Tobacco-Company

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