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Photography: Tomorrowland by Ben Sandler

Posted By Daily Icon On April 8, 2011 @ 1:00 AM In Photography | 1 Comment

Paris-based photographer Ben Sandler took Alvar Aalto’s Maison Carré [1] and used it as a set for his latest photo shoot called Tomorrowland. Inspired by AMC’s Mad Men [2], Sandler says, “I really appreciate the design and decoration and style in that series, It’s spot on.” And in using Aalto’s house — which was commissioned by an art dealer in 1956 and has since been preserved beautifully and converted into a museum. Sandler and his crew rented the house for a couple days. The lighting and furniture are Aalto originals.

Sandler worked with a CGI artist to dot the scenes with weird little technologies — flying cars, video phones, robot maids — that never were. “I’ve always been a big fan of movies about the future,” he says. “So I decided to look at the technology of the 1960s, at the things they thought would be everyday objects but inevitably didn’t come about.” In short, he says, “Tomorrowland is a glimpse into a world that can never exist.” So it’s like Mad Men and Brazil rolled into one.

Tomorrowland, by Ben Sandler [3], via: Fast Company’s Co.Design [4]


Article printed from Daily Icon: https://www.dailyicon.net

URL to article: https://www.dailyicon.net/2011/04/photography-tomorrowland-by-ben-sandler/

URLs in this post:

[1] Maison Carré: http://www.dailyicon.net/2008/09/icon-maison-carre-by-alvar-aalto/

[2] AMC’s Mad Men: http://www.dailyicon.net/2010/07/the-furniture-of-mad-men-don-draper%E2%80%99s-office/

[3] Ben Sandler: http://www.bensandler.com/

[4] Fast Company’s Co.Design: http://www.fastcodesign.com/1663551/don-draper-meets-alvar-aalto-in-retro-chic-photos-slideshow

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