Quantcast

Follow Daily Icon

Email Address:

Categories


Warning: parse_str() expects parameter 1 to be string, array given in /home/clients_ssl/www.dailyicon.net/www/magazine/wp-content/plugins/fold-category-lists-231.php on line 296
  • No categories
  • Books: Coyote v. Acme by Pentagram

    In his never-ending quest to capture the Road Runner, Wile E. Coyote has been a faithful customer of the Acme Company, whose products-Spherical Bombs, Rocket Skates, Spring-Powered Shoes-invariably fail him at the worst possible time. Pentagram’s Daniel Weil has reimagined designs for five of these gadgets, rendered as a series of highly detailed technical diagrams. The drawings were inspired by Ian Frazier’s classic humor essay Coyote v. Acme and accompany a republishing of the article for Pentagram’s annual holiday card.

    Originally published in The New Yorker, Coyote v. Acme presents the opening statements of an imaginary lawsuit by Coyote against Acme for his personal injuries caused by the faulty devices, citing 85 occasions in which they “did cause him bodily injury due to defects in manufacture or improper cautionary labeling.” Our holiday greeting reprints Frazier’s essay as a mini legal brief with Weil’s drawings presented as supporting evidence. Weil carefully considered the design of each cartoon product, making sure the contraptions would functionally work.

    So who is at fault, Coyote or Acme? Even when pressing his case, Coyote can’t seem to cut a break. Weil’s designs for the gadgets undermine Coyote’s legal claims with special safety features like “screw-in detonator” for the Spherical Bomb and a “weighted armor jacket” to be worn with the Rocket Skates. The look of the diagrams is inspired by the photo-realistic illustrations of the McMaster-Carr hardware catalog. But Wile E. skims over the fine print. As Weil tells Wired Design in a post about the project, “The Coyote, like most males, never reads the instructions.”

    Pentagram Project Team, Product design: Daniel Weil, partner-in-charge and designer. Illustrations by Simon Denzel. Book design: Michael Bierut, partner-in-charge and designer; Jesse Reed, designer. Coyote v. Acme © Ian Frazier. First published in The New Yorker, February 26, 1990.

    Coyote v. Acme, by Pentagram


    Monday, January 20th, 2014


    Private Apartment by Joseph Dirand
    Thanks for the Sun Serie by Arnout Meijer Studio

     

    One Response to
    “Books: Coyote v. Acme by Pentagram”

    1. @adolfwitzeling Says:

      This is so cool. How to get one of these (booklets)? Pentagram Rocks!!

    Post a comment











    Editor's Picks

    Konstantin B
    …the compensation for all the things you simply did not do, polished to perfection. [more...]

    Suggested Reading

    The Story of Eames Furniture
    Brimming with images and insightful text, this unique book is the benchmark reference on what is arguably the most influential and important furniture brand of our time. [more...]
    Buy it here: Amazon

    The Guggenheim: Frank Lloyd Wright and the Making of the Modern Museum
    First-ever book to explore the process behind one of the greatest modern buildings in America. [more...]
    Buy it here: Amazon

    MoonFire: The Epic Journey of Apollo 11
    A unique tribute to the defining scientific mission of our time, the 40th anniversary of the Apollo 11 Moon landing. [more...]
    Buy it here: Amazon

    Cars Freedom Style Sex Power Motion Colour Everything

    Cars
    Freedom Style Sex Power Motion Colour Everything. This lavish and beautifully designed book is the gift book for all car enthusiasts and design aficionados. [more...]
    Buy it here: Amazon

    Design Icons

    Fjordfiesta Scandia Senior
    by Hans Brattrud

    A Norwegian furniture design classic from 1957, Scandia Senior is a comfortable high-back easy chair with a leather head cushion, on a satin swivel base. [more...]

    Resources

    More Books

    Case Study Houses
    “It’s a huge coffee-table book, which analyses each of the houses in chronological order, with plans, sketches and glorious photographs.” [more...]
    Buy it here: Amazon

    The Eames Lounge Chair
    The book examines the evolution of a design icon and places it in its cultural, historical and social context. [more...]
    Buy it here: Amazon

    The U.N. Building
    Symbol of world humanitarianism, a beacon of unity after the Second World War. More than 50 years on, the 39-story building is regarded as one of the pinnacles of mid-century modernism. [more...]
    Buy it here: Amazon

    Loblolly House
    Including a DVD of the film "A House in the Trees", a real-time documentary of the design, fabrication, and assembly of this amazing house. [more...]
    Buy it here: Amazon

    Desire
    The Shape of Things to Come. An up-to-date comprehensive survey on furniture and object design today, showcasing the crème de la crème of designers. [more...]
    Buy it here: Amazon

    Marcel Wanders
    Behind the Ceiling is the first monograph on one of the most influential, prolific and celebrated international designers today. [more...]
    Buy it here: Amazon

    How to Wrap Five Eggs
    A mid-60s classic of Japanese design. Stunningly laid-out paean to traditional Japanese packaging is rife with sumptuous black and white photos of all manner of boxes, wrappers and containers that appear at once homely and sophisticated, ingeniously utilitarian yet fine and rare. [more...]
    Buy it here: Amazon

    Services

     
     
     

    Warning: get_object_vars() expects parameter 1 to be object, null given in /home/clients_ssl/www.dailyicon.net/www/magazine/wp-content/plugins/intensedebate/intensedebate.php on line 599

    Warning: get_object_vars() expects parameter 1 to be object, null given in /home/clients_ssl/www.dailyicon.net/www/magazine/wp-content/plugins/intensedebate/intensedebate.php on line 599