Ten principles defined Dieter Rams’ approach to “good design”:
Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps us to understand a product
Good design is unobtrusive
Good design is honest
Good design is durable
Good design is consequent to the last detail
Good design is concerned with the environment
Good design is as little design as possible
Back to purity, back to simplicity
In 1971 Braun introduced the AB1 Alarm Clock, designed to do what is required — keep accurate time and wake you up in the morning — no more no less. By adhering to design principles, Dieter Rams and Dietrich Lubs, created an icon of modern design.
For nearly 30 years Dieter Rams served as head of design for Braun until his retirement in 1998. He continues to be a legend in design circles and most recently designed a cover for Wallpaper* magazine. Many of his designs — clocks, coffee makers, calculators, radios, audio/visual equipment and office products — have found a permanent home at many museums over the world, including MoMA in New York.
Braun AB1 Alarm Clock, by Dieter Rams, Dietrich Lubs, 1971, for Braun
The time indicated is actually the reverse reflection of the digital clock placed on the bottom. Made from the finest Kiso Urushi lacquer finish in three colours: vermillion, ebony and “tame’
Dancing on the Water Alarm Clock, by Yukio Hashimoto, for YOnoBI
Our eyes are on this 1954 Bowl by the Finnish designer, Tapio Wirkkala. It has appeared in the book, Eye, Hand, Thought.
Bowl, $3,800, by Tapio Wirkkala, at Wright
The Hako-ie “house in a box” is an assembly-type Japanese-style room that you can set up inside a larger space. Made with excellent materials and fine techniques, with attention to the smallest detail. It has tatami mats, as well as an arched ceiling, a lacquered tokonoma corner, and even a wooden veranda. It can be assembled or disassembled in an hour and requires no nails or screws, just a hammer and battens. A winner of the Good Design Award 2008.
Hako-ie, by Asao Sakamoto, Sakamoto Urushi Manufacturing Co., Ltd., Best 15, Good Design Award
Corkscrew in chromed brass, is designed so that two corks make a handle—select your favorite vintage.
Corker by Sebastian Bergne, for Eno
Curvatious silverware designed by top chef Alain Passard named after his well known restaurant in Paris.
Made from actual US Army surplus grenades and gilded in gold or silver or with a natural finish. Filled with oil, it may burn (but not explode) for 24 hours.
Grenade Oil Lamp, by Piet Houtenbos
Made of double-walled glass with a mirrored finish.
Mirrored Vases, by Michael Anastassiades
Waiters of the world rejoice! No more unhappy accidents with unbalanced drink trays in your favorite lounge.
Drink’Tray, by Martino D’Esposito, for Ligne Roset