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Showroom by Dotdotdot

Dotdotdot has designed a showroom in Pont Saint Martin, Val d’Aosta for the Data Center Technology & Operations of Engineering, a leading company in Italy, specialized in software and IT services. This communication-oriented ambience dedicated specifically to the clients illustrates the corporate values, the solutions, the projects and the projects through a demonstrative pathway has been designed to make the invisible visible.

Subdivision of the spaces, furnishing solutions, interactive experiences: in this project for Engineering dotdotdot has exploited, maximized and optimized its know-how in architecture, interiors and interaction design. The hub of the project is the ‘demo’ area where the clients will enjoy a full immersion and interactive experience, thanks to the large table used as a platform for navigating the multi-media contents. This table provides direct feedback on the large curved video-projection wall; this adds a touch of scenographic impact that is transformed into a visual support of the contents.

On entering the showroom, the client immediately becomes the protagonist of the full immersion and communicational experience. The different ambiences, split by function, are part of a single visual identity, expressing the corporate values of innovation, research, internationalization and growth. The space has been designed to be versatile and flexible, to satisfy the different needs of the participants and the varying degree of communication required and the depth of investigation/research applied to the contents. The furnishings have also been designed to guarantee maximum versatility. The materials – full-depth color MDF (medium-dense fibreboard) and the colorways combine to project an overall visual identity that differentiates the spaces according to function.

The objective of the design was to use architectonic choices, the materials and color to explain to the client the study behind the interfaces, the infographs and the communication, with the perception of an ambience that is undeniably avant-garde yet extremely user-friendly.

Showroom, by Dotdotdot, for the Data Center Technology & Operations of Engineering
Photography by Mauro Angelantoni


Monday, July 28th, 2014


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