The Milan flagship is fluid and playful. A dialogue of geometry and materiality creates an enchanting rhythm of folds and recesses further shaped by functional and ergonomic considerations. Modular display units showcase shoes and also provide seating, while a seamless integration of diverse forms invites our curiosity. The juxtaposition of these distinct elements of the design defines the different areas of the store. Rooted in a palette of subtle monochromatic shades, Zaha Hadid created an interior landscape of discovery centred on two separate zones to enhance the relationship between the customer and the collection.
Experimentation with materials and construction technologies further define the unique space. The curved modular seating and freestanding display elements have been constructed from fibreglass dipped in rose gold – a technique similar to that used in boat manufacturing. Also, the glass-reinforced concrete (GRC) of the store’s walls and ceiling expresses solidity whilst at the same time the delicate precision of complex curvatures focus on special areas for display.
Stuart Weitzman Flagship Store, Milan, Italy, by Zaha Hadid