The found structure of an unfinished townhouse within the context of the urban development of central Berlin Friedrichswerder is based on the guidelines “planwerk innenstadt” was radical reconsidered and dismantled. The material of the facade, glossy white aluminium panels, highlights the significance of the abstraction and the vertical aspect of the project. You don’t need any outdoor advertising to highlight the flagship store – the facade is the advertising. The fully glazed entrance door to the shop is 6.5 meters high as the building is wide. Within the tight restrictions of a deep and narrow lot, the house achieves generosity through ceiling height. the qualities of natural light and space are more important than the optimisation of surface area and flexibility. The house will be used as a flagship store for the owners fashion label and their second home, the radical simplicity connects the different
aspects of use and creates a clear unit in a diversified neighbourhood.
Townhouse Oberwall, Oberwallstrasse, Berlin, Germany, by apool