Sarjaton Tableware from Iittala
This is Sarjaton. Meaning ‘no series’ in Finnish, it’s a range that redefines the freedom of flexibility. Comprising 26 essential parts that can be used whenever for whatever, Sarjaton gives you the natural tools to create as you like. Touch the embossed relief on the plates and mugs, relax with the soft and muted tones of the colour palette, and embrace the small details.
Alongside the patterns of ‘Letti’ and ‘Metsä’, Musuta also designed the fish for the bottom stamp on each piece from the range. Symbolic of the ancient Finnish saying ‘there’s no point in going fishing further than the sea’ it reinforces Sarjaton’s celebration of simple living and having all we need right here.
Sarjaton is born from the collaboration and concept development of six talented designers from fashion, product, graphic and digital design that share the same vision to interpret Finnish traditions in a modern way. Harri Koskinen designed the soft, round shape of the new ceramic dishes and Aleksi Kuokka gave the shape for the universal drinking glass. As well as the colour scheme, the patterns ‘Letti’ and ‘Metsä’ were hand-drawn by Musuta, whilst the ‘Tikki’ pattern was created by Samuji.
Sarjaton has been strongly influenced and shaped by Finnish traditions, with the concept and design for the range firmly rooted in folklore and artisan rituals.
Embossed patterns based on traditional basket braids, embroidery motifs and the forest that covers half of Finland, deliver a handcrafted feeling that invites you to touch. While modern life has made us crave for an authentic feeling, the Sarjaton collection takes us back to the way things were made before. The real way.
“We hope that Sarjaton lets people discover things they like and find beautiful. We don’t wish to offer ready-made solutions, but stimulate the imagination.”
– Musuta
Sarjaton Tableware, by Harri Koskinen, Aleksi Kuokka, Musuta, Samuji, for Iittala
Tuesday, September 18th, 2012
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