“Experiencing an object is dependent on the forces of the mind and soul. To perceive means to be moved, and to be moved means to form.”
- Johannes Itten
The main event at the Saloni 2012 is dedicated to those men, those companies and, in particular, to those hundreds of objects that laid the ground for the Italian design system and its aspirations. Taking the objects as a starting point, therefore, allowing them — whether they be useful, good-looking, useless, debateable — to demonstrate the great power contained within themselves is, basically, what “Design Dance” is all about, furthering the great Cosmit tradition of combining trade fair and commercial
mandate with art and communication.
“Design Dance” — a project by Michela Marelli and Francesca Molteni, enables the works by the protagonists of design to speak and act, dance even. The objects become actors and storytellers because, as with all the fruits of human creativity, they narrate the emotional run-up to their inception. Modern day objects and objects from the past, classical and modern, together with SaloneSatellite designs that have “come true” by going into production.
Many of the products from Salone Internazionale del Mobile exhibition will be presented at iSaloni WorldWide Moscow in October.
Design Dance, Teatro dell’Arte at the Triennale di Milano, April 17 – 22, 2012, Milan, Italy, Cosmit