Apple is clearly one of the most influential design, manufacturing and software companies of our era. The forthcoming book is a comprehensive survey of the company’s products to date. The book is also a catalog for a new exhibition Stylectrical: On Electro-Design That Makes History, which examines “the complex process of industrial design in the context of cultural studies.”
Featuring over two hundred examples of designs, this publication focuses on Jonathan Ive (*1967 in London), Senior Vice President of Industrial Design for Apple, who since 1997 has been responsible for the design of all of the company’s products. Over the past decade, Ive and his team of designers wrote electronics design history with their standard-setting iMacs, iPhones, iPods, and iPads. Their user-friendly, distinct, and elegant design has made a significant contribution to the brand’s cult status.
This volume compares various approaches to design and casts light on numerous aspects of design history, deepening one’s understanding of contemporary industrial design. Following an analysis of the forms and functions of the featured products, the book provides an explanation of the innovative production methods and materials applied. Last but not least, it points out Apple design’s noticeable references to the simplified forms of the products manufactured by the successful German brand Braun, and lists the Ten Rules for Good Design promulgated by the company’s chief designer, Dieter Rams.
Apple Design, Edited by Sabine Schulze, Ina Grätz, foreword by Sabine Schulze, texts by Friedrich von Borries, Bernhard Bürdek, Ina Grätz, Harald Klinke, Bernd Polster, Henry Urbach, Thomas Wagner, Peter Zec, graphic design by Jung von Matt, 2011. 320 pp., 542 color ills., 25.80 x 30.70 cm, ISBN 9783775730105, Published by Hatje Cantz
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