Quantcast

Follow Daily Icon

Email Address:

Icon: Olivetti Venice Showroom by Carlo Scarpa

Widely recognized for their Ettore Sottsass-designed Valentine typewriter, one of Olivetti’s less celebrated design accomplishments is the company’s Venice showroom and store. Architect Carlo Scarpa spent two years conceiving the space with a focus on transparencies and materials after commissioned by Adriano Olivetti in the late ’50s, leading to what became one of the most significant architectural achievements of the 20th century.

Located on Venice’s famed Piazza San Marco, 14 years ago the Olivetti store was turned into a novelty shop. Last year the space’s owner, Assicurazioni Generali, began working with the Venice Heritage office to painstakingly refurbish the shop to its original appearance, reinstating authentic materials, forms and color schemes. They also turned to the glorious Italian cultural institution, FAI to protect and manage the building, which is filled with a unique collection of typewriters and calculators donated by Olivetti that’s now open to the public for regular visits along with the rest of the space.

One focal point of the renovated store is Alberto Viani’s “Nudo al Sole”–a sculpture that the architect put above a black Belgian marble plinth covered by water. To achieve the right amount of light, Scarpa increased the number of windows, illuminating the irregularly-shaped mosaic glass floor which changes color in each area. The main entrance is red, the central section almost white, the side entrance blue and the rear yellow.

Olivetti Showroom and Store, Venice, by Carlo Scarpa, via: Cool Hunting


Monday, May 16th, 2011


Sound Sculptures & Installations by Zimoun
Free Port Cabinet by Martí Guixé for BD Barcelona

 

2 Responses to
“Icon: Olivetti Venice Showroom by Carlo Scarpa”

  1. stilnovo Says:

    Hi! This is a MUST SEE in Venice – it is wonderful after years of the Dali rubbish in the space! Thank you FAI for this restoration!

  2. silvar Says:

    hello

    i need the dimensions of the stair in the Olivetti showroom.

    can anyone help me ?

Post a comment











Editor's Picks

Brick Flip Clock
The classic vintage flip clock, reinvented and redesigned, made from a stainless steel case and a precision machine. Mount it on the wall or simply place it on a desk. [more...]

Suggested Reading

The Story of Eames Furniture
Brimming with images and insightful text, this unique book is the benchmark reference on what is arguably the most influential and important furniture brand of our time. [more...]
Buy it here: Amazon

The Guggenheim: Frank Lloyd Wright and the Making of the Modern Museum
First-ever book to explore the process behind one of the greatest modern buildings in America. [more...]
Buy it here: Amazon

MoonFire: The Epic Journey of Apollo 11
A unique tribute to the defining scientific mission of our time, the 40th anniversary of the Apollo 11 Moon landing. [more...]
Buy it here: Amazon

Cars Freedom Style Sex Power Motion Colour Everything

Cars
Freedom Style Sex Power Motion Colour Everything. This lavish and beautifully designed book is the gift book for all car enthusiasts and design aficionados. [more...]
Buy it here: Amazon

Design Icons

Karuselli Lounge Chair
“Without question my favourite piece of interior design, and undoubtedly the most comfortable chair I’ve ever sat in. I like to retire to one with a cigar and a stiff drink as frequently as possible." - Sir Terence Conran. [more...]

Resources

More Books

Case Study Houses
“It’s a huge coffee-table book, which analyses each of the houses in chronological order, with plans, sketches and glorious photographs.” [more...]
Buy it here: Amazon

The Eames Lounge Chair
The book examines the evolution of a design icon and places it in its cultural, historical and social context. [more...]
Buy it here: Amazon

The U.N. Building
Symbol of world humanitarianism, a beacon of unity after the Second World War. More than 50 years on, the 39-story building is regarded as one of the pinnacles of mid-century modernism. [more...]
Buy it here: Amazon

Loblolly House
Including a DVD of the film "A House in the Trees", a real-time documentary of the design, fabrication, and assembly of this amazing house. [more...]
Buy it here: Amazon

Desire
The Shape of Things to Come. An up-to-date comprehensive survey on furniture and object design today, showcasing the crème de la crème of designers. [more...]
Buy it here: Amazon

Marcel Wanders
Behind the Ceiling is the first monograph on one of the most influential, prolific and celebrated international designers today. [more...]
Buy it here: Amazon

How to Wrap Five Eggs
A mid-60s classic of Japanese design. Stunningly laid-out paean to traditional Japanese packaging is rife with sumptuous black and white photos of all manner of boxes, wrappers and containers that appear at once homely and sophisticated, ingeniously utilitarian yet fine and rare. [more...]
Buy it here: Amazon

Services