“Tell me what music you listen to, and I’ll tell you who you are” was among the principles that served as a blueprint, starting-point and road-map for the look and feel of the campaign and for the subsequent implementation of Das Neue Kubitscheck (The New Kubitscheck).
Cafe owner, Armin Stegbauer’s aim is to free cakes and gateaux from their years of imprisonment behind the bars of crocheted doilies, cologne and dusty Sunday tradition. Stegbauer, saviour of Cafe Kubitscheck in Waldfriedhofstrasse, a traditional Munich confectioner’s from the 1950s, has made it his goal to revamp the confectioner’s tradition for the modern age. But not without taking on board some endearing aspects of Germany’s confectionery culture that are worthy of preservation.
Das Neue Kubitscheck, Munich, Germany, by designliga