PostPanic is a combination of a design/animation studio and a production company. The Company produces both commercial projects for the international advertising, retail, broadcast and music industries and its own internal projects.
In the briefing, functionality was the biggest priority. To ensure a constant quality, PostPanic purposely chooses to produce, direct, design and animate in-house to stay truth to their original vision, once in production. This approach requires that the various departments of PostPanic each have their clearly divided and defined areas. But at the same time PostPanic required to maintain as much as possible the openness and transparency that the place offered. The design also had to take into account that the workforce fluctuates from 14 to 40, depending on the different stages of production.
PostPanic, Westerdoksdijk, Amsterdam, Netherlands, by Maurice Mentjens
Photography: Arjen Schmitz