The new store concept for Georg Jensen has just been opened at The Pearl, Qatar. Designed by Mark Pinney Associates around the concept of the ‘Danish Luxury Lifestyle Home’, the store’s interior accommodates the diverse range of homeware, silverware and jewellery through the creation of an environment that incorporates the elements of the home – dining, living, kitchen and gallery space.
The notion of openness of a Scandinavian interior is reinforced by the store’s layout, from the stone tiled verandah with illuminated glass slat ceiling, to the fireplace located at the heart of the ‘home’.
The concept references elements of Danish architecture and design, particularly the work of Alvar Aalto, Arne Jacobsen, Vilhelm Wohlert and Poul Kjærholm. Materials used are wherever possible Danish in origin and include classic furniture pieces by Poul Kjærholm and Hans J Wegner.