A small shop has opened in a unused area of Jasper Morrison’s studio in London.
“The shop was opened because we had some extra space in our new office, and after the Super Normal exhibition (at Axis Gallery Tokyo) I wanted a continuation of the contact that it provided me, with everyday, useful things. My feeling is that design which follows the current ‘entertainment’ model which attaches more importance to media exposure than to the real-life performance of an object has run its course, and that it’s time for designers to shape up and design things which have built-in long-term performance. The shop is an idealistic showroom for those things, rather than a commercial venture, though you may leave with less money than you arrived!”
- Jasper Morrison