Books: Never Use White Type on a Black Background

In design school you will encounter people who revel in ridiculous design rules, like the graphic design professor I had, who I still quote today: “When in doubt, use a drop shadow.” Anneloes van Gaalen has gathered some of the better known rules as they relate to the design discipline, including fashion, typography, art and advertising. The illustrated book is peppered with quotes from the famous and not-so-famous; like a condensed version of Bartlett’s Familiar Quotations, but for design professionals.

Design has many rules that claim to be big truths and full of wisdom. Designers all go by rules that work for them. However, their rules may not work for someone else, or for a particular piece of design work. As Tibor Kalman once said, “Rules are good. Break them.”

Here are some quotes from the book, by some of our favorite people:

“The client may be king, but he’s not the art director.”
- Von R. Glitschka

Anyone can make the simple complicated. Creativity is making the complicated simple.”
- Charles Mingus

“Fashion is a form of ugliness so intolerable that we have to alter it every six months.”
- Oscar Wilde

“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.”
- Samuel Beckett

Never Use White Type on a Black Background: And 50 Other Ridiculous Design Rules, Edited by Anneloes van Gaalen, BIS Publishers, Hardcover, Dimensions: 12 x 17 cm, Pages: 160 ISBN: 9789063692070

Buy it here: Amazon

Monday, June 29th, 2009

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Beresford Hotel by Thomas Jacobsen

Dancing Living House by A.L.X.