Yatzer has an in-depth article about the new BMW Museum by Atelier Bruecknen in Munich. Opened on June 21st, 2008, it sets a new standard in the realm of brand-focused museums. Along with the BMW Welt, opened in October 2007, and the BMW factory tour, the museum is the final component of the BMW Triad, where two million visitors are expected annually.
In contrast to construction projects of other automobile manufactures, the new museum building would not originate in a green meadow; instead, it was a matter of integrating the new museum into the existing structural fabric of the group headquarters in Munich, according to the brochures handed out at the start of the tour. Here, trendsetting architecture already had a presence from the original 1973 plans of the Viennese architect Karl Schwanzer. This ensemble consists of the “Four Cylinder” high-rise construction, the adjoining low buildings, and the “Museum Bowl” which carries the BMW logo on the roof, and has subsequently developed into a landmark of the car group.