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Icon: Braun AB1 Alarm Clock

Ten principles defined Dieter Rams’ approach to “good design”:
Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps us to understand a product
Good design is unobtrusive
Good design is honest
Good design is durable
Good design is consequent to the last detail
Good design is concerned with the environment
Good design is as little design as possible
Back to purity, back to simplicity

In 1971 Braun introduced the AB1 Alarm Clock, designed to do what is required — keep accurate time and wake you up in the morning — no more no less. By adhering to design principles, Dieter Rams and Dietrich Lubs, created an icon of modern design.

For nearly 30 years Dieter Rams served as head of design for Braun until his retirement in 1998. He continues to be a legend in design circles and most recently designed a cover for Wallpaper* magazine. Many of his designs — clocks, coffee makers, calculators, radios, audio/visual equipment and office products — have found a permanent home at many museums over the world, including MoMA in New York.

Braun AB1 Alarm Clock, by Dieter Rams, Dietrich Lubs, 1971, for Braun


Thursday, November 13th, 2008


Field of Light at Eden Project by Bruce Munro
Collages by Alejandro Chavetta

 

4 Responses to
“Icon: Braun AB1 Alarm Clock”

  1. chuck Says:

    i have one of these alarm clocks but mine was voice sensitive reacted or shutoff at the sound of your voice. doesnt work now can any one fix these?

  2. M Yachad Says:

    Fairly simple fix – there is a faulty capacitor – replace it and it will be as good as new.
    Any good electronics technician should be able to diagnose it in a few minutes – it’s not complicated at all. A watchmaker wouldn’t have a clue on this!

  3. Oliver Says:

    I have a black one on my table … love it ;)

  4. Loren E Acevedo Says:

    How can I get to the minute hand of this clock; it’s bent and prevents the second hand from passing and the clock can’t run?

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