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Interiors: MUFG Branding by NMDA

The MUFG brand combines a sense of logic and functionality with an unusual sense of design style, something that gives MUFG an identity different than any other bank in all of Japan. Like fine Japanese laquered bowls, the exterior of the bank is a stark contrast to the colors and material found inside.
Design is a fusion of form and use. As this is a new type of banking office, the ambition is to give a new feeling to the experience of private banking. Here, the environment is accessible and friendly, yet have a special sense of contemporary design. The two most important features to the design are first, the smooth surfaces that shape the ceiling and walls into a continuous, flowing world, and second, the contrasting materials of white plaster and two types of wood veneers. The subtle curvatures and angles of the surfaces are specially designed to help the space become embracing, while the colors and materials combine to give a fresh, warm overall feeling to the space.

MUFG, bank interior branding, Japan by NMDA


Tuesday, August 19th, 2008
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