Icon: The Vespa
Designed by Corradino D’Ascanio, an engineer at Piaggio, who also designed, constructed and flew the first modern helicopter. A man who hated motorcycles, D’Ascanio dreamed up this revolutionary new vehicle; drawing from the latest aeronautical technology, he imagined a vehicle built on a unibody steel chassis, the front fork, like a plane’s landing gear, allowed for easy wheel changing. The result was an aircraft-inspired design that to this day remains forward-thinking and unique among all other two-wheeled vehicles.
Upon seeing the vehicle, Enrico Piaggio remarked “Sembra una Vespa!” (“It looks like a wasp!”) and the name stuck. Vespa has lived on from one generation to the next, subtly modifying its image each time. The first Vespa offered mobility to everyone, then, it became the two-wheeler of the post war economic boom. During the sixties and seventies, the vehicle became a symbol for the revolutionary ideas of the time. Advertising campaigns like “He Who Vespas, eats the apple”, and films such as Quadrophenia have come to symbolized these eras.
Saturday, August 2nd, 2008
Da Loretta Trattoria Interior
Rare Italian Chair for Sale by Paoli
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Editor's Picks
Bell Side Table
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